Spend $120.00 to get free shipping
BOXING DAY

Site-Wide Sale

30% OFF
No code needed. Discount applied at checkout.

Art Show

A canvas for creativity — inspired by kids, art, and friendship.
Shop now

Why Wear LOAF?

  • 100% Kid-Approved

    Every piece of clothing I sell has been tried, tested, function-fit and approved by my kids.

    If it's not kid-approved, it doesn't get made.

  • Made for Real Life

    Sandy toes, backyard adventures, art days and storytime snuggles.

    Built to move, breathe, play, imagine and be lived in.

  • We’re Here for the Long Haul

    Our clothes are made well and to last. Designed for comfort and with freedom to move, grow and pass on to the next.

Go wherever imagination takes you.

  • Made for Everyday Play (and Quiet Days Too)

    From playground scrambles to Lego towers and storytime forts — LOAF pieces are designed to move, breathe, and feel good all day long. Functional, flexible, and made for every kind of imagination.

  • Art in Every Thread

    Every print starts as a hand-drawn sketch by our founders — a little slice of art your child can wear. Colourful, creative, and completely unique to LOAF.

  • Small Batches, Big Heart

    We make our clothes in limited runs, carefully crafted and tested by our own kids. Because quality over quantity never goes out of style.

  • Built to Last, Made to Share

    Soft yet sturdy, LOAF fabrics are chosen for durability and comfort — made to survive countless washes and the hand-me-down journey that follows.

  • Easy-Care, Easy-Wear

    100% cotton, easy to clean, and easy to love. Designed for busy families who want beautiful pieces without the high-maintenance fuss.

  • Australian Roots & Global Spirit

    Born from art and family life down under, LOAF celebrates the bright, bold spirit of Australian childhood — wherever your adventures take you.

Little Extras for Big Smiles

Let’s be pen pals

Sign up for a slice of our daily bread — new arrivals, colourful updates, and LOAF stories fresh from the oven.