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Made for Real Life

I’m Kaity—founder, designer, and mum behind LOAF.

I’m Kaity—founder of Loaf, and mum to the little dreamers who inspire every piece we create.

Loaf was born from real childhood living—the kind made of grass-stained knees, make-believe worlds, and the quiet magic found in everyday moments.

Each design begins at our kitchen table, where my children and I draw, play, and imagine together. Their ideas guide the shapes, characters, and colours you’ll find across our collections—a true reflection of childhood by those living it.

We craft clothing to be lived in—practical, timeless, and comfortable. Every detail is thoughtfully considered, every stitch made to last. Our pieces are soft and durable, made to be worn, loved, and eventually passed along to the next little explorer.

Because at Loaf, childhood isn’t a season to rush—it’s one to be cherished.

Our Mission

LOAF designs children’s clothing made for real, everyday childhood — right here in Australia. Every design is authentically ours, created from scratch with no catalog pieces or pre-made graphics. Every stitch, every print, every cut is thoughtfully crafted by us.

Our garments are responsibly produced through our long-standing manufacturing partners in Guangdong, China, who follow fair-trade–aligned practices. We use 100% cotton and OEKO-TEX certified fabrics to ensure each piece is safe, durable and beautifully soft on little skin.

With small-batch production and a commitment to reusing or recycling all leftover materials, we keep our footprint light while making clothing that’s made to last.